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Circle and Square

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Photos by chewing the cud

The word for this week is FOUR

Recently, I designed an identity package for a high-end retail store in Pacific Heights, San Francisco. Circle and Square is an interesting gallery/store concept that showcases truly unique pieces from local and international artists.


The final identity that I developed is a 4-circle icon that implies a square. The identity was applied to their letterhead system, retail trade dress (i.e. hangtags, shopping bags, gift certificates etc.), store signage and website.

What I loved was that one of my favourite ceramic artists, Rae Dunn, translated that concept in dimensional form to create these giant square dices for the store. How cool is that?

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