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"Works with Water" Packaging... it works!

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Such simple and iconic packaging that clearly communicates the Works with Water product value. The iconic lifebuoy graphic was inspired by the key theme of "rescue". image source: here

So strongly recognizable was the lifebuoy that it was flexible enough to be adapted for the various product benefits. Brilliant!

Packaging by British design consultancy: Elmwood

via lovely package

graphic design identity packaging

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