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February 19, 2020

Sierra Commuter Tote

Simple and bold, Sierra is quickly becoming a much adored pattern in our Spring 2020 collection. In 2019, California had one of its most epic Superbloom ever and inspired the birth of Sierra. 

Meet Sierra

For those of you not familiar with the Superbloom phenomena, it happens when an unusually high proportion of wildflower seeds blossom at the same time, usually after a wet rainy season. The result? Fields and fields of flowers in bloom! It's quite a sight to behold.

Superbloom

Photo by Luismi Sánchez on Unsplash

The design process

Sometimes too many choices can become paralyzing. With the huge abundance of flowers to choose from, it was hard to pick a favorite. We sketched our hearts out, moving from loose, illustrative watercolors to bold shapes on markers. 

flower petals

Photo by Nicolette Meade on Unsplash

"It's a playful process, piecing together floral elements and taking them apart. We literally sat on the floor and moved petals around, plucking leaves, creating configurations and surprising color combinations. Nature at its best, really." ~Viola Sutanto, MAIKA Creative Director

The challenge for us in creating Sierra was simplifying and reducing the essence of Superbloom into a vibrant, yet elegantly simple pattern that would work across all our products. We're pretty pleased with the result, and hope you like it too. Introducing Sierra....

 

We've revealed the story behind Sierra and Capitola from our Spring Collection. Stay tuned for our 3rd installment featuring Tribeca. 

 

Ready to shop Sierra?

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